Promoting Your Home-Based Business

Maybe you're trying to promote your product or service, or perhaps a product, service and an opportunity all in one. It's not always easy to know how to go about getting yourself out there in an attractive and welcoming way. A lot of it is personality... I'm convinced of that. We really need to watch how we talk to people, our tone says so much. Our words are obviously equally as important, as is the way we carry ourselves. We must look professional, remember names, really know our product and smile until it hurts. I think the one thing a lot of us miss is that we get so wrapped up in what we're selling we really forget to learn about the people we're selling to.

I'm very much a people watcher and I take careful mental notes of the actions and reactions of those around me. This has taught me to be very sensitive to what I say to others, how I say it, and to remember that hey... you know this conversation isn't all about me! lol Be sure to be engaging and to get to know the person you're having a dialogue with. Oh, and be sure it really is a dialogue and not just you talking. Especially when you're first introducing a product or service to someone you've possibly just met? I'm all about planting seeds along the way. If your product is a good one, they'll remember you! If they need your service, they'll remember the pleasant conversation you had together at the park while your children played.

I've met women at the pool and at church who were peddling a business opportunity or a product who wanted to talk about just that every time our paths crossed. Big mistake! They weren't treating me as a friend, but only as a prospect. Why couldn't I be both? Trust me, it doesn't work unless you make your prospects feel they are just that. In fact, you should be treating them as friend first... especially if you only know them from church or the pool! If you're meeting at a networking event or at another venue where people attend for the sole purpose of learning about products, services, and business opportunities... well that's a different cup of tea.

Just remember to consider each situation and what it calls for. Carry your business cards, know your product and learn to know and read people. The best success comes to those who really get these key ingredients and approach people as friends first, prospects last!