Critique My New Blog?

Is this a weird thing to ask my visitors to do? lol Maybe... but I love feedback on anything and everything I'm doing. I've shared my cake blog here in the past, but if you missed that it's Cake Space. Feel free to drop me a comment or two while you're there! And... if you have any advice for me on how I might make that blog stand out, I'm happy to hear from you.

The new blog that I'm actually wanting the most feedback about is: Better Than Ecards, which is a blog about my SendOutCards business. I can't have a business without a blog! lol Just not me. So, after I registered as an Independent Consultant with SOC, I immediately started working on my new blog... even buying a domain name, something I've never done here or on my cake blog. Guess you could say I wanted to start off on a more professional foot.

Since I'm looking to draw in a significant number of new clients via the Internet, it's vital that my blog reads well, has a professional image, and conveys the benefits of the service I'm selling. Otherwise, what's the point. I realize I have a lot of work to do on this new site, but do like the way it's currently formatted. In the end, my goal is to have a clear path for visitors to follow who are looking at both the business side of SendOutCards, and the service side. Meaning, I'll have buttons to click that will take them directly to information relevant to their interests.

So, fire away! What do you like and dislike? Is the white overbearing? A friend of mine told me it was hard on the eyes... but some of my favorite websites are white, so not sure what to think about that.

I'm looking forward to all the constructive criticism that could be coming my way! Thanks for your cooperation!